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Brussels, June 16, 2006, David
Gow (The Gaurdian)
A month ago, the
world's largest passenger plane, described by
one over-excited spotter as "bloody enormous",
made a triumphant debut at London's Heathrow.
Now, in two days, the double-decker A380, which
can carry 840 passengers, has fallen to earth.
EADS, majority owner of the superjumbo's maker,
Airbus, lost €5bn (£3.4bn) or a quarter
of its market value this week.
Fresh delays to
the A380's delivery timetable may be down to temporary
problems with the 500km of wiring in each plane,
but the crisis at Airbus and its parent, EADS,
requires radical surgery that will most likely
see the exit of their respective chief executives,
Gustav Humbert and Noël Forgeard. And it
has provoked a tumultuous row with BAE Systems,
which wants to sell its 20% stake in Airbus to
EADS for up to £4bn and suspects a plot
to lower the stake's value before talks end tomorrow
It is a personal
and professional crisis for Mr Forgeard, head
of Airbus from 1998 to 2005 and architect of its
success in overhauling the planemaker and, for
four years, beating its US arch-rival Boeing,
which is ascendant again. He is now at the heart
of a row over share dealings in March by him,
his children and fellow executives, which netted
millions of euros and has led to accusations that
they knew of the A380's problems long before EADS
shareholders and BAE Systems.
The disclosures
about Mr Forgeard's stock options are posted on
the EADS website under "insider dealing"
(sic) and have been highlighted by France's financial
regulator, AMF. They show that Mr Forgeard netted
€2.5m in exercising one lot of stock options
and three of his four children gained €1.4m
each in another a week after he acquired 131,000
shares. EADS insisted these 11 executive transactions
in March were not informed by the A380 delays,
with insiders saying the "earliest inkling"
may not have come before April.
Furious reaction
After BAE reacted
with fury to the superjumbo's latest troubles
late on Wednesday, Arnaud Lagardère, co-chairman
of EADS and head of the media group that controls
7.5% of its capital, stuck the knife in. He told
Le Monde that investors "lack confidence
in Airbus's ability to conclude very complex projects"
and, like BAE, he knew nothing about a "major
crisis" until very recently. He also announced
a full inquiry into the Airbus/EADS management,
casting doubt on the future of Mr Humbert and
Mr Forgeard.
The loss of credibility
at EADS and Airbus, which had been the epitome
of European technological and commercial prowess,
is acute. Airbus was conceived as a grand European
project and symbol of pan-European cooperation.
The Franco-German-Spanish EADS had high expectations
for the A380 but now several of its 16 customers,
which have ordered 159 planes, want compensation
and may cancel. That will add to the estimated
€2bn hit on profits from 2007 and 2010 from
the delays, an estimate that is challenged by
BAE.
Changes in strategy
have gone along with management rows. EADS and
Airbus not only underestimated the technical problems
of building a plane in several plants before assembling
parts in Toulouse, but misjudged its market -
300 A380s must be sold to break even. Airbus opted
for huge planes to fly between big hubs such as
Heathrow, while Boeing instead developed the 787
Dreamliner, a smaller but equally fuel-efficient
300-seater. Airbus belatedly responded with its
A350 (an updated A330) but wary airlines want
a new, fully redesigned version before they will
buy.
Sex and sleaze scandals
Ironically, Airbus/EADS
took their eye off the ball as Boeing was mired
in sex and corruption scandals that claimed four
senior executives, including two CEOs. But Mr
Forgeard, a confidant of President Jacques Chirac
and Jean-Luc Lagardère, Mr Arnaud's late
father, misused the vacuum at Boeing to run a
brazen campaign, backed by the Elysée Palace,
to unseat Philippe Camus and Rainer Hertrich,
joint CEOs of EADS -one French, one German - and
seize sole control. The Germans, digging in their
heels, saw off this conspiracy to turn EADS into
a French-dominated group by installing Tom Enders
as joint CEO with Mr Forgeard. But the Germans
have not forgiven the French and the battles across
the Rhine remain vicious.
These disputes are
likely to fuel the demands for one CEO and one
headquarters (Paris or Munich) within a unified
management exercising centralised control over
Airbus. That raises the nationality question at
EADS, which seeks to list in Frankfurt, Paris
and New York, and Airbus.
EADS, despite its
€5bn cash reserves, will see plans for expanding
its defence business in the lucrative US arms
market stymied and an even more aggressive Boeing
in the marketplace and at the World Trade Organisation.
The WTO dispute
between the EU and US over state subsidies for
the A380 and/or 787, now before an arbitration
panel that may not meet until 2007, could flare
up again if Airbus demands state loans to build
an all-new A350 (a move expected at the Farnborough
air show in July) because of EADS' profit problems.
Another outcome
touted by EADS' advisers is that the A380 - dismissed
by a Boeing insider as "a traditional plane:
an aluminium cigar-case with wings but huge"
- retains its customers and wins over more airlines
as air traffic grows. Even Boeing, it is said,
sees a market for 500 A380s - even while punting
its stretched jumbo, the 747-8. But the A350,
already three years behind the 787, is, arguably,
an even bigger problem and could come too late
to catch Boeing.
For an angry BAE,
the prospects are dim. One estimate in EADS circles
is that the group's value is down to €16bn
so BAE's stake in Airbus would be worth just €2.6bn
- a far cry from the €6bn it is seeking.
That could undermine its plans to go buying in
the US defence sector.
EADS hopes that
markets will soon realise their reaction was panicky,
the shares will recover and, with luck, no A380
orders will be cancelled. But not too soon, conspiracy
theorists laugh.
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